Everything You Need to Know About Hiring a Buyer's Agent Contrary to what you're hearing in the news or
on social media, there has never, ever been a "standard commission".
Listing commissions remain negotiable today, just as they've for
many decades. Any articles or click-bait links suggesting buyers and
sellers are going to save thousands of dollars on the sale and
purchase of a property are misleading and require additional context
so you can educate yourself on what's actually happening in the
Sitzer-Burnett
lawsuit. In a nutshell, effective August 17, 2024, every
MLS in the United States will be prohibited from advertising offers
of buyer broker compensation. Also known as a Buyer Broker "co-op"
or "co-broke", it represented the amount a buyer's agent would be
paid (usually a % of the sales price) by the listing agent, seller or home builder if they
successfully represented a buyer who closed on the property.
Moving forward, any real estate agent working with a buyer will be
required to enter into a written agreement with the buyer BEFORE
showing them a property. In other words, before an agent can show a home, they MUST have a written contract with
a buyer that clearly discloses to a buyer that they will be
responsible for compensating their agent (*Colorado
rules are different - see below). Buyers can continue to
ask the listing agent, seller or home builder to compensate their
agent (just as its been done for decades), the only difference now
is the broker offers of compensation must be negotiated directly into the purchase
offer because there's no guarantee the seller will accept it.
In other words, everything is negotiable. Link to a comprehensive
NAR settlement FAQs
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Homebuyers: Here's What the NAR Settlement Means for You
Real Estate Commissions : How Are Agents Paid? Now let's address the headlines and internet memes announcing "Death of 6% commissions in Real Estate". Many clients, friends and family members have reached out asking for opinions on how all of this negative media coverage will impact my business. In order to fully understand what all the headlines are about, let's talk about "how the sausage is made". A lawsuit filed in 2019 in Missouri (aka the Sitzer-Burnett case with home sellers alleging they should not have to pay a buyer's agent commission and that the real estate industry was colluding to keep commissions high by transparently advertising in the MLS to every single real estate website in the world (zillow, redfin, realtor.com, remax, etc...) exactly how much a buyer's agent would be paid if they were to cooperate ("co-op") with the listing agent and seller by bringing a buyer to the closing table. This class-action lawsuit was immediately followed by copycat suits around the country with the same claim that the National Association of Realtors (NAR) and real estate brokerage firms were conspiring to set commissions at 6%, which violated the Sherman Antitrust Act of 1890. In October 2023, the case went to a jury and after only a few hours deliberating, the jury ruled in favor of the plaintiffs (home sellers). In early 2024, NAR along with several brokerage firms settled out of court with the plaintiffs for hundred of millions of dollars and agreed to implement two new rules effective in August 2024:
History and Background of
the Multiple Listing Service If Colorado already offered an Exclusive Right to Buy Listing Contract and/or Brokerage Disclosure to Buyer, why am I writing a long article about it? First and foremost, one of the biggest complaints from the lawsuit stemmed from the fact that Buyers never really knew how their real estate agents were being compensated for their time and expertise. Because even though the Contract/Disclosure existed, many agents never took time to explain what the documents said. So in the interest of transparency, the new rules require agents to have open, honest and direct conversations about how commissions are paid - specifically who's paying them and negotiating compensation based on their agent's value proposition. Those who can communicate effectively; demonstrate their expertise and proven negotiating skills will survive and the less experienced agents who squeaked by but were still guaranteed a specific percentage of the home price, will most likely leave the business. This is good for our industry and even better for consumers, so I welcome the change. Fast-forwarding to 2019, when the Sitzer-Burnett lawsuit was (as mentioned above). The United States Justice Department got involved to have real estate compensation (formerly known as commissions) "decoupled" between the listing broker and buyer broker - thereby ending broker-to-broker "co-op". The DOJ wanted Sellers to know that they could continue offering compensation to the Buyer's Broker, but just not make it publicly known in the MLS because they feared agents might steer buyers away from listings that offered less compensation. I personally don't agree with this because in Colorado at least, our Buyer contracts specifically stated who paid the commission and buyers were allowed to determine if they wanted to see a property even if it didn't pay what they had agreed to with their agent. On the flip side, I wholehearted like the idea that compensation is hidden from websites for the very fact that each Buyer Broker is now forced to demonstrate their professional value because they were no longer guaranteed a specific % of the sale. In other words, the most seasoned veteran in the market with decades of experience was previously being compensated the same % as an agent who literally just passed the state licensing exam a week ago! Nonetheless, I find it a bit hypocritical that almost every Seller in the United States seems to have forgotten that when they purchased a home, the Seller of the property they purchased, paid their Buyer's agent a commission (not them). During the last few years (2019-2024), Buyers have been faced with a market that is heavily weighted against them with historically high home prices, high mortgage rates, low inventory and in order to compete, were asked to make regrettable decisions like waiving inspections and other contract contingencies (a very bad idea). That being said, real estate markets have always been cyclical and we will soon return to a Buyer's market.
What if I Don't
Want to Pay a Real Estate Buyer Broker/Agent? There's absolutely no requirement to be represented in a real estate transaction. Just like they're not required to visit the Emergency Room when they fall and split their head open. While stitches or surgery may likely be required for the best possible health outcome, this individual is free to take matters into their own hands and wrap their head in toilet paper & duct tape if that's what saving money means to them. While both options will stop the bleeding, it's obvious to most people that having an expert evaluate your situation and take appropriate action will not only save you from a more immediate issue, it also helps mitigate any future issues that may arise a week, month or years down the road. It's no different in real estate because you really never know when something can go sideways before, during or after a contract is signed.
Selling Real Estate is Easy In the age of Google and recent emergence of artificial
intelligence (AI), many would-be buyers and sellers question how
complicated real estate really is. Truth is, I can train any monkey
to set up client searches in the MLS or drive around town opening
doors (which is what many people thing that's all we do), but do you really know
"how the
sausage is made"? If you believe you can successfully navigate Title
companies, Home Inspection companies, Lenders, Appraisers, HOAs/CC&Rs,
Non-warrantable units, Metro Districts, Local municipality rules &
regulations, Solar Leases, Water & Mineral Rights, Insurance
companies, Structural Engineers plus dealing with inspection-related issues? Do you have
expertise in assessing property values and negotiating the right
price and terms? Do you have knowledge to effectively execute a
Listing Contract or Contract to Buy & Sell? By simply checking
the wrong box (or failing to) and/or using legal
clauses in the additional provisions section that can mitigate
any potential ambiguities which may otherwise cost you tens of
thousands of dollars (or more) in a future lawsuit? If the answer is
yes, then by all means you are probably skilled enough to pursue
this journey unrepresented. But if you're not 100% certain about what
it takes to avoid future litigation, then you might want to consider
hiring a trusted (full-time) real estate professional. If not me,
chose someone who comes highly recommended by family or friends
and/or has a stellar reputation on realtor.com. I realize this is a massive amount of info to digest, so please bookmark this page and refer to it to remind yourself that real estate agents are not paid a penny until they can successfully demonstrate their value and get you to the closing table. We are self-employed small business owners who don't earn a salary; receive no benefits; no 401k plan; no medical, dental or vision insurance; no vacation days or PTO; no reimbursement for vehicles, mileage, repairs or insurance. Nada. Additionally, we pay our respective brokerage firms 10-40% of everything we make (it comes right off the top). Real estate is a performance-based career, so if we cannot get you to the finish line, we do not get paid - even after months of work in many cases. Having said all of that, you (as buyer or seller) are empowered to determine if the person you are considering hiring to represent your interests brings value to this massive financial and sometimes life-changing decision. I encourage you to talk about everything from your service expectations to compensation and remember, no question should be off-limits! If your agent cannot expertly and effectively communicate their value and they quickly pivot the conversation to discounting their commission, respectfully walk away. After all, if the agent doesn't have confidence in their own expertise and the backbone to fight for their livelihood, why on earth would you trust them to fight for yours?
If honesty, integrity and an agent's reputation are important factors to you when deciding to purchase a home - Anthony Rael is the real estate agent for you. As a professional buyer's agent, I am knowledgeable about local market conditions and will help you find the right house, negotiate sales terms and price and more importantly, look out for your best interests every step of the way. I have extensive knowledge of the purchase process and my responsiveness to your needs will be first-class. My real estate services are backed by a 100% satisfaction guarantee! My personal belief is that everyone deserves Nordstrom-level service...it's just the way I've always conducted my business. When your friends & relatives need honest, responsive and professional real estate advice - please have them call Anthony Rael at (303) 520-3179. Rest assured, I will do everything humanly possible to ensure a stress-free transaction. Your friends & family will appreciate the referral. Anthony Rael, RE/MAX Alliance offers professional & trustworthy real estate services to buyers & sellers throughout the Denver metro area including Arvada, Aurora, Brighton, Broomfield, Denver, Golden, Highlands Ranch, Lakewood, Littleton, Louisville, Longmont, Thornton, Westminster, Wheat Ridge, Adams County, Denver County & Jefferson County Colorado. Find out why Denver is rated one of the Best Places to Live! I offer homebuyers & sellers a 100% Performance Guarantee that will exceed your expectations and set a new standard of service excellence. Anthony is a Certified Negotiation Expert (CNE) so rest-assured, he will advocate aggressively and effectively to protect your best interests and ensure we negotiate the best price and terms as possible. Leverage my life-long knowledge of the Denver Metro area - from homes, condos, lofts or investment properties, new homes builders, schools & local amenities to reliable & trustworthy business partners like mortgage brokers & home contractors to maximize your investment, secure your future and realize the home of your dreams.
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